zenith el primero chronomaster power reserve

Like our past editions, the Poker Chip was conceived to be easily recognisable as a Zenith, but immediately distinct from the brand’s other designs – extracting a great idea from history and reimagining it for today. It is still a limited edition, but it will also be available at Zenith boutiques, after an initial period of exclusivity for us – click here to order. Unlike our SJX Editions by Habring 2 and Kudoke that were available only on SJX Watches and sold out almost instantly, the Poker Chip is a collaborative effort between us and Zenith.

It’s as affordable as Zenith watches typically are – in fact it costs just 10% more than the Chronomaster Revival A386 in steel – but will also be available more widely. (Full disclosure: The several months spent tweaking the idea produced more than one outstanding design, so a variant is a possibility.)Īt the same time, the Poker Chip will also be more accessible than our past editions. So in early 2020, I got in touch with Romain Marietta, Zenith’s head of product development, and together we spent several months refining the concept, creating the Chronomaster Revival “Poker Chip”. But a one-for-one vintage remake has never interested me (plus I’m not a fan of the tiny lugs of the G383).

Zenith el primero chronomaster power reserve